Should You Use URL Shorteners?

Recently, the following happened if you ask me, I wrote my regular weekly newsletter and posted it on my small site. Since this would have been a longer WordPress URL, like millions of other webmasters, I used a URL shortening want to get this to link more usable and manageable.

I posted this shortened URL to Twitter and placed it during my weekly email posting… immediately I started getting emails from my subscribers and followers… the hyperlink fails, you must have designed a mistake.

This can be easily done, however when I checked the URL, I found that the shortening service has not been in working order and giving the dreaded “Page Not Found” response. To compound the issue, I was with all the Google URL shortener, and mainly because it was Google everyone assumed the mistake was on my small part. I mean Google is Google.

In yesteryear, I had been using but had switched to, well – as it’s Google. And everything increases results with Google; this was initially something I used with Google hadn’t worked as planned. And it just wasn’t my links, none of the links were working. No big loss, until you were linking your Black Friday & Cyber Monday traffic through these shorteners. Ouch.

But this raises the entire question of whether you should employ one of the links shortener?

A URL link shortener functions by redirecting your shorter connect to the longer one you might have applied for their database. If this is a lasting 301 redirect, in that case, your SEO benefits should pass-through for your longer link. No harm is done. But if the shortening service uses a 302 temporary link then SEO isn’t passed through for a longer link considering that the search engines only read this link as temporary.

All the superior URL shorteners for example TinyURL,  and uses 301 redirects so that they are SEO friendly, should they be working!

From this SEO perspective, there is no reason to never start using these shortening services, besides they are perfect for sharing links and getting your links on the market.

I only started using those link shorteners as a consequence of Twitter which only will give you 140 characters to create your point. These shorteners can also be best for sharing and spreading your links on the internet. However, a single way of employing a URL shortener is just not a smart marketing move when you are quitting power over your link, putting it in someone else’s hands, in this case, Google’s.

If it is going down, or they decide to never link to your articles for whatever reason, you enter trouble. The same applies to them, they’re in charge of your links. Maybe it doesn’t count a lot whether it is a broad link, but when you come with an affiliate link in there, you can not change or alter it.

Or think of, you might have 10’s, even 100’s of 1000s of these shortened links spread all on the internet, bringing valuable SEO PR back for a site. Suddenly the service or company goes under and all sorts of your links disappear on the internet overnight.

Web services and sites go bankrupt or change directions constantly, so the above scenario is not out of the question. If you’re using and based on these shortening services to provide both traffic and SEO in your site, then you definitely should consider.

Is this a legitimate wise move?

One of the unwritten rules of Internet Marketing, always moderate your links and route them via your own domain which you control. Especially if you place these links into viral ebooks, articles, videos… be certain that you’re linking through a URL on your website. This way it is possible to alter the link contrary changes.

By by using these URL shorteners, even one run by Google, you’re really quitting charge of your links. Granted, Google and will likely end up around for your long run and until yesterday I didn’t hesitate to use their shortening service. Now I am not sure about making use of their service and question my use of some of these shortening services normally, despite each of the wonderful benefits they give your online marketing.

If one does use one of such URL shorteners, ensure you completely read the service as well as history prior to starting using it. Actually, should you be likely to start using these shorteners, it might likely to end up a good idea to use 3 to 4 ones to ensure your entire eggs/links won’t all be in the one basket. Better safe than sorry.